Our Strategy

Our goal is to strengthen our position as a leading property developer in central PRC. To achieve this, we plan to adopt the following strategies to drive our future growth and increase shareholder value.

Our future plans for the growth and expansion of our businesses are described below:

Develop quality residential and commercial projects with special focus on developing specialty wholesale trading hubs

• To leverage on our industry experience, niche market knowledge and reputation as a leading property developer
• Prudently look into diversifying our products portfolio by responding to changing market conditions and customer preferences
• Continue to use innovative concepts and creative designs, with emphasis on quality workmanship, interior design and integrated landscaping.

Maintain a sufficient project pipeline through acquisitions, joint ventures or business alliances

• Intend to continue to acquire new and suitable prime land parcels in Zhengzhou City, and where opportunity arises, other cities in the central part of the PRC
• Actively seek such opportunities through the direct acquisition of land, or indirectly through acquisition of companies which own the land that is of interest to us
• May also consider joint ventures or business alliances with such companies to jointly develop land

Continue to focus on Zhengzhou City and to explore new geographical areas

• Intend to use our existing geographical advantage in Zhengzhou City to continue expanding our land bank and portfolio of projects
• To consider expansion into new geographical areas in the central part of the PRC, which are undergoing increasing urbanisation
• Capitalise on the growth potential of the property market in second-tier and third-tier cities and drive our expansion plans
• Continue to focus on the Zhengzhou City region
• Leverage on our reputation as a premium brand property developer to ensure our sustained development

Promote Effective Management

• Actively recruit quality managers with good track record and professionals with relevant and necessary experience
• Study and adopt successful management models and train our managers and staff to be service-oriented with a view to increase our competitiveness
• Entrench prudent cost-management as part of our corporate culture

Our Strengths

Leading Property Developer in Zhengzhou City focused on the Development of Residential and Commercial Properties

• Residential properties targeted at middle and higher-income buyers, with an emphasis on quality designs, materials, finishings and construction
• Our experience and ability to develop residential properties, and the recognition accorded to us by the property industry and buyers alike, enable us to market our properties at a premium
• Numerous awards and certificates awarded to us by various governmental agencies in the PRC and independent accrediting bodies for the high quality standards of our operations and construction

Land banks and properties under development located in good locations

• Ability to identify and acquire land at good prime locations in Zhengzhou City
• Guoling Shanshui (果岭山水) – suburban area, 15 min drive from the bustling city centre, yet surrounded by scenic views and landscaped gardens
• J-Expo I (金智•万博商城 I) – centre of Zhengzhou City, within walking distance to Zhengzhou Railway Station (郑州火车站) and Zhengzhou Long Distance Central Bus Station (郑州长途汽车中心站)

Experienced and Established Management Team

• Management team established good working relationships with business partners, contractors and government authorities in the PRC
• Management’s acumen and understanding of the PRC market trends, especially in Zhengzhou city, have helped in identifying significant development opportunities

Strong Sales and Marketing Capabilities

• Adopt various effective approaches to increase sales, including advertising, direct marketing, promotional banners and billboards
• Set up on-site sales and reception centres with show flats, where possible

Our Market Position

•   CentraLand is one of the leading property developers in central PRC